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The weekly newspaper reaches a niche who cares: community. That’s saying a lot. I wonder if that’s just a little too old-fashioned for Anderson groupies to grasp. Alas, I’m grateful to Anderson because his statement will influence the suits and help them finally get that “PR By The Pound” is a 1990s concept. Yes, you want to reach a lot of people with a message. However, doing so indiscriminately will not work since there’s no power in the message-less story that gets to the wrong (untargeted) individual.
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