The people at Octagon, in their zeal to make every buck they can possibly make, have tried to turn him into Captain America, the symbol of all that is right with sports and the USA. They need to lay off and just let him be who he is: a well-raised young man who, like a lot of well-raised young people makes an occasional mistake
As an aside, I really like Michael Phelps. He grew up about 10 minutes away from me and went to a rival high school. Towson had a huge parade for him when he came home from the Olympics.