Wednesday, February 11, 2009

Meet the new news, same as the old news

This page has been open in my browser window for about a month. It's a fascinating article from CNET's Dan Farber about the growth of the Internet as a news source. The article posted right before I left for vacation but I kept it open as a reminder to capture some of the salient bits on my blog. It's not as timely now, but still relevant so I'm gonna go ahead and post it.

The good statistic bits:
Earlier this month, the Pew Research Center for the People & the Press conducted a survey that rendered two obvious conclusions: the Internet has overtaken newspapers as a source of national and international news, and television, led by CNN, continues to serve as the main source.

According to the Pew survey, 40 percent of respondents (versus 24 percent in 2007) said the Internet is their primary source for national and international news. That compares with 35 percent (versus 34 percent 2007) who rely on newspapers and 70 percent (versus 74 percent in 2007) who use television as their main source.
The part that matters most for flacks:
The less obvious part of the Internet overtaking newspapers as the main source for national and international news is that much of the seed content--the original reporting that breaks national and international news and is subsequently refactored by legions of bloggers--comes from the reporters and editors working at the financially strapped newspapers and national and local television outlets.
The face of the all media has been shifting for awhile now. It seems like it's happening more rapidly in light of the recent economic downturn.

(ps, happy birthday rlg)

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