On Dan Lyons, Apple, and lying

I've been following the recent kerfuffle in the pr blogs about Dan Lyon's experience with Apple PR. Check out Jeremy Pepper's thorough post on the subject.

snip...

But, the reality is with the shrinking and spreading of media - the traditional is getting smaller, while the new is growing bigger (and, well, more niche and like vertical media, but no one wants to admit that about blogs) - the lies are becoming too obvious, and getting caught too easily. It's the job of public relations to relay information, or truthfully sometimes to keep information private. But if you're getting calls from a reporter on such information ... it's already leaked and out there. And, well, damage control does not mean lie and obfuscate, but rather deflect or respond.