Thursday, August 14, 2008

Three days and counting...

Planning a wedding can be extremely stressful. There are brides who take sabbaticals from work in order to plan their weddings. Others hire high-price professional wedding planners to help with the coordination and execution. And others opt to go it alone.

On the night my fiancee and I got engaged, we made the decision to plan our wedding in San Francisco, where we've both lived for many years. We're East Coast transplants so planning the wedding here meant it would be very difficult for our families to support us during location scouting, vendor selection, menu selection, compiling guest lists, selecting gift registries, ketubah and wedding ring selection, dress selection and alterations, music selection, and general coordination of the entire event. We both work pretty intensive full time jobs and wedding planning was going to take a backseat if we didn’t figure out a way to get on top of it.

How do we plan a wedding where nearly everyone except the bride and groom are from out of town? How do we make sure that our moms don’t miss out on the experience of planning the wedding with us? How do we bridge the 3000-mile distance between our guests and us? How do we get the wedding of our dreams without diverting too much attention from our demanding jobs?

I had an idea.

I spend an inordinate amount of time sitting in front of a computer. In fact, outside of Silicon Valley, the amount of time I spend online might be considered a severe illness. Lucky for me, I live in California where this is just par for the course.

I’m three days away from my wedding and the only tool I used was free and under my nose the whole time. Firefox 3. My browser of choice since the first beta came out.

Announcing that I wanted to plan my wedding using a Web browser that hadn't yet been declared "final" made some people very nervous. "You mean you're not only planning your wedding online, you're also planning it with BETA software?!" The moms were sufficiently horrified. What if something crashes? What if you lose everything you've been working on? What if? What if? The moms had an abundance of "what if's," particularly around wedding planning.

There was an opportunity buried in this challenge. I work on public relations for Mozilla. Much of my job involves talking about the importance of the browser, why it matters, why it’s more than a commodity, how it can make you more efficient, more effective, and more organized. So, I decided to “dog food” Firefox 3 and plan my entire wedding on the Web and then share how I did it. Here’s a quick run down of all of the things I’ve used the Web to plan my wedding. After the honeymoon, I’ll let you know how it turned out. :)

Using the Firefox 3 Awesome Bar:
  1. Location scouting
  2. Vendor selection
  3. Gift registry
  4. Ketubah and Wedding Ring Design
  5. Wedding Dress Selection

Using Gmail and Google Documents:
  1. Compiling Guest Lists
  2. Menu Selection
  3. General Coordination
  4. Music Selection
  5. Shared Scheduling/Calendaring

Monday, June 30, 2008

SF Marriage License Form


In San Francisco, this is what the marriage license online application form looks like. The lines to get marriage licenses have been so long that SF is now requiring online appointments to get everyone in who wants one! Check out the "type" category - I love that in SF "same sex" is listed before "opposite sex". I should have posted this yesterday. Happy belated pride.

Monday, June 23, 2008

Shameless self-promotion

Sort of weird to have the shoe on the other foot.

My interview with PR Week can be found here.

Wednesday, June 18, 2008

Quote of the day (Firefox 3 edition)


The very famous, completely overused, almost ubiquitous quote from Margaret Mead has been running through my head all morning on the heals of more than 8 million Firefox 3 downloads within the first 24 hours.
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.
The Mozilla community is precisely that. A small group of thoughtful, committed citizens - changing the world one download at a time.

Congratulations all around on an amazing first 24 hours!

photo credit: Clare Bayley

Tuesday, June 17, 2008

Firefox 3 Live!

Firefox 3 is officially live!

The coverage to date has been astounding. I took a screenshot of our Google News feed for "Firefox." Check it out: http://flickr.com/photos/misdemeanor/2588369710/. According to Net Applications, Firefox market share is going up by the hour. You can view their full report here: http://marketshare.hitslink.com/report.aspx?qprid=31.

Also, if you haven't downloaded it yet, go here: http://www.mozilla.com/en-US/firefox/all.html and get it! Help Mozilla set the world record for most software downloads in a 24 hour period!

Thursday, June 05, 2008

More Mossberg!

Just got the link to a CNBC piece that aired today. In the video, Walt is interviewed about Firefox 3 by CNBC's Bill Griffeth. The CNBC folks also used the b-roll I mentioned in yesterday's post.

Wednesday, June 04, 2008

Mossberg on Firefox 3!

A positive review from Walt Mossberg at The Wall Street Journal is a highly valued thing in both PR and consumer technology circles. In his comprehensive article and accompanying video, Walt calls Firefox 3 "the best browser out there" and offers a personal recommendation to users.

A few of us went to visit Walt in DC early last month. Our DC meetings kicked off several weeks of press meetings with what we PR folk call long lead publications. The online reporters and bloggers are typically known as short lead because they are able to turn around multiple articles per day and have them post almost instantaneously.

You may be wondering where Walt picked up those images of the Mozilla campus. No, they didn't send a camera crew out to Mountain View. The Mozilla PR team actually provided the B-roll and Walt's team spliced it into the final version of the video he posted. B-roll is broadcast quality footage that companies create and provide to news organizations to help them augment visual stories. A huge thanks to all the Mozillians who allowed us to invade their space with cameras!

Walt sums up the article nicely with the following bottom line: "Even though you already have a built-in browser, Firefox 3.0 can improve your Web experience."

Couldn't agree more.