A positive review from Walt Mossberg at The Wall Street Journal is a highly valued thing in both PR and consumer technology circles. In his comprehensive article and accompanying video, Walt calls Firefox 3 "the best browser out there" and offers a personal recommendation to users.
A few of us went to visit Walt in DC early last month. Our DC meetings kicked off several weeks of press meetings with what we PR folk call long lead publications. The online reporters and bloggers are typically known as short lead because they are able to turn around multiple articles per day and have them post almost instantaneously.
You may be wondering where Walt picked up those images of the Mozilla campus. No, they didn't send a camera crew out to Mountain View. The Mozilla PR team actually provided the B-roll and Walt's team spliced it into the final version of the video he posted. B-roll is broadcast quality footage that companies create and provide to news organizations to help them augment visual stories. A huge thanks to all the Mozillians who allowed us to invade their space with cameras!
Walt sums up the article nicely with the following bottom line: "Even though you already have a built-in browser, Firefox 3.0 can improve your Web experience."
Couldn't agree more.