Also good but from a different angle

Jason's been getting a lot of attention for this one. Figure it's good to repost it in addition to my last repost about PR 101.

Getting your PR right is important in the way the decor of a restaurant is important: folks like a nice-looking restaurant, but they are only going to go to it once if the food sucks. What you put on the plate--your product--is the most important.

PS - the repost is sorta late because I was traveling this summer (sans computer).