SF Marriage License Form

In San Francisco, this is what the marriage license online application form looks like. The lines to get marriage licenses have been so long that SF is now requiring online appointments to get everyone in who wants one! Check out the "type" category - I love that in SF "same sex" is listed before "opposite sex". I should have posted this yesterday. Happy belated pride.

Shameless self-promotion

Sort of weird to have the shoe on the other foot.

My interview with PR Week can be found here.

Quote of the day (Firefox 3 edition)

The very famous, completely overused, almost ubiquitous quote from Margaret Mead has been running through my head all morning on the heals of more than 8 million Firefox 3 downloads within the first 24 hours.

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.

The Mozilla community is precisely that. A small group of thoughtful, committed citizens - changing the world one download at a time.

Congratulations all around on an amazing first 24 hours!

photo credit: Clare Bayley

Firefox 3 Live!

Firefox 3 is officially live!

The coverage to date has been astounding. I took a screenshot of our Google News feed for "Firefox." Check it out: http://flickr.com/photos/misdemeanor/2588369710/. According to Net Applications, Firefox market share is going up by the hour. You can view their full report here: http://marketshare.hitslink.com/report.aspx?qprid=31.

Also, if you haven't downloaded it yet, go here: http://www.mozilla.com/en-US/firefox/all.html and get it! Help Mozilla set the world record for most software downloads in a 24 hour period!

More Mossberg!

Just got the link to a CNBC piece that aired today. In the video, Walt is interviewed about Firefox 3 by CNBC's Bill Griffeth. The CNBC folks also used the b-roll I mentioned in yesterday's post.

Mossberg on Firefox 3!

A positive review from Walt Mossberg at The Wall Street Journal is a highly valued thing in both PR and consumer technology circles. In his comprehensive article and accompanying video, Walt calls Firefox 3 "the best browser out there" and offers a personal recommendation to users.

A few of us went to visit Walt in DC early last month. Our DC meetings kicked off several weeks of press meetings with what we PR folk call long lead publications. The online reporters and bloggers are typically known as short lead because they are able to turn around multiple articles per day and have them post almost instantaneously.

You may be wondering where Walt picked up those images of the Mozilla campus. No, they didn't send a camera crew out to Mountain View. The Mozilla PR team actually provided the B-roll and Walt's team spliced it into the final version of the video he posted. B-roll is broadcast quality footage that companies create and provide to news organizations to help them augment visual stories. A huge thanks to all the Mozillians who allowed us to invade their space with cameras!

Walt sums up the article nicely with the following bottom line: "Even though you already have a built-in browser, Firefox 3.0 can improve your Web experience."

Couldn't agree more.